Boehringer Ingelheim came to us with the challenge of raising awareness of the rare chronic lung disease idiopathic pulmonary fibrosis (IPF). IPF is a rare and misunderstood disease that currently has no cure and limited treatment options. For patients with IPF, every breath counts. 80% of lungs with IPF sound like Velcro being separated. The Sounds of IPF app helps doctors learn about the unique “Velcro crackles” commonly heard in patients’ lungs. This practice helps doctors recognize IPF sounds.
“The first thing we ought to recognize is that mobile is now part of the fabric — every day in everybody’s life. So if you’re not looking at mobile solutions, then you’re not really looking at all solutions.”