Data-driven Design for Actionable Results

Squawka


THE CLIENT

Squawka

The sports analytics market is a huge and growing market. From sport organisations, to coaches and fans, the whole industry that is benefiting from the data amassed from the marriage of sports and technology.

The sports analytics global market is expected to grow from USD 123.7 Million in 2016 to USD 616.7 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 37.9%.

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OUR ROLE

iOS and Android

We developed a football fan’s ideal second-screen: iOS and Android apps that capture users at the point of optimum engagement. Users are able to get real-time analytics and statistics about every aspect of a live football game while also participating in social debates extending post-event.


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Analytics and big data technologies have found huge potential in various industries, including sports.



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OUR ROLE

Data-driven design

The algorithm behind the app was built as a solution to the problem of users searching for game analytics online, through different sources, while watching the game. Squawka was built in a way that can display real-time data alongside a chat box that allows users to interact with each other. Data-driven design empowers users to have informed decisions about what is important to them.

Beyond algorithms, automation, A/B testing, and analytics, the goal of data-driven design is to develop a better understanding of everyday experience.