Disrupting the Cab Market with Ride-Sharing

Splyt


The Client

SPLYT

Not too long ago, a young London based entrepreneur was travelling in a cab and realised that lots of people were also travelling to his destination, but in separate cabs. Splyt is a sharing economy venture which aims to disrupt the cab market by targeting that very audience and allowing cab sharing.

 

The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources.

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Our Role

User Experience

We created a very intuitive mobile application, encapsulating a new and exciting way to use taxis in a seamless, user-friendly journey. The concept of cab sharing straddles both public and private transport, as it is more convenient than public transport but cheaper than private. Therefore we undertook indepth audience research and focus groups to identify this new target audience and how to reach and resonate with them.


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The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources.



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Our Role

Tech Development

The multi-platform mobile app worked seamlessly alongside an Android driver app, a web platform and social media collateral all of which were designed by us. A sophisticated back-end underpins the ability to choose to ride solo or with others, presenting the time-cost of any detour, automating fare-splitting and estimating and then confirming the savings for each passenger once the rides are completed.

The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources.