Innovation in Location-Based Services

Ogilvy & Mather


The Client

OGILVY & MATHER

In a world where billions of things are connected, learning and talking, the only limitation left is our imagination. Proximity devices such as iBeacons, NFC and GPS enable mobile experiences that capture audiences at the perfect time in the perfect place. The challenge is how to harness this nascent technology to the optimal effect. We worked with Ogilvy to use location based technology to increase engagement at their annual Lab Day Live event.

6.4 Billion Connected ‘Things’ will be in use in 2016, and will reach an estimated 20.8 Billion by 2020

independ-block-mg



independ-block-mg2

Our Role

User Experience

As a private event for 250 of Ogilvy’s most influential clients, we designed an intutive user experience that integrated Ogilvy’s world-leading brand personality. The combination of time, location and a physical network of iBeacons enabled the audience to choose which speeches to attend, and which exhibitors to meet in real-time.


independ-block-mg4

Gartner estimates that the Internet of Things (IoT) will support total services spending of $235 billion in 2016



independ-block-mg3

Our Role

Internet of Things

In line with the theme of the event, The Internet of Things, we gifted a ‘connected cactus’ to each guest, which would trigger the delivery of relevant content via the app whenever the user approached the cactus. This enabled successful ongoing attendee engagement and retention beyond the live event.

The Internet of Things (IoT) is emerging as the third wave in the development of the Internet