How Mobile Can Improve Patients' Outcomes

NHS & mHealth

The Client


Mobile health app adoption has doubled in the last two years. However, mhealth is still in an incredibly nascent stage and smartphones, connected medical accessories and apps have been under-utilised by the healthcare industry. This is an industry which we are invested in. We are engaged by a number of NHS Trusts to help explore how mobile can improve patient incomes.

By 2020, Internet-connected healthcare products are expected to be
worth an estimated $285 billion in economic value.



Our Role

Patient Focused

Working with the Christie’s Oncology Department, we co-created strategies, concepts and prototypes that we tested with outpatient groups. We captured detailed feedback and usage metrics and produced a report highlighting opportunities to use mobile to give patients better access to important data and foster a stronger bond with the hospital after they were discharged.


60% of consumers willing to have a video visit with a physician through a mobile device (HRI Consumer Survey, PwC)


Our Role

Kings College NHS

Working with Kings College NHS, we co-created an application for iOS that gives patients more ways to learn about their hospital and the doctors who are treating them. In addition, the app offers an appointment booking system with reminders and an internal mapping tool to help patients get to their appointments more easily.

We have two current NHS projects that are due to launch later this year