Human Capital Management in Healthcare

Public Health systems are among the world’s biggest employers, many with hundreds or thousands of employees to manage. The NHS is the 5th biggest employer worldwide with a workforce totalling 1.7 million. Digitisation, and in particular mobile penetration, has created new, effective and efficient ways for hospitals and trusts to manage their human capital. Find out more on Ampersand’s recent human capital management collaboration with a large NHS Trust.




The NHS is mandated to ‘go-digital’ by 2023 and there is explosive demand for cost effective access to technology that can replace workplace inefficiency and increase engagement. Ampersand developed a simple, effective app that facilitates employee interaction with the HR department, reduces administration costs and allows access to important employment resources anytime and anyplace.


Ampersand’s platform will be available to other organisations within the NHS in early Summer 2017. Please get in touch or visit to find out more.


Ampersand co-creates smart digital services with hospitals and trusts. As a social impact business, we share the values of the NHS and its staff. We will work with you to craft services that save time, money, effort and usually paper and we will help ensure that it complies with best practice and institutional guidelines, so that your staff, patients and managers benefit from cost-effective, timely e-service implementation.

Health Data

Public and private healthcare institutions recognise the importance of digital innovation in improving patient experience and patient outcomes.  A central underlying requirement is well structured data . Ampersand is an award-winning provider of Patient Reported Outcome Measures (PROMs) technology that increases patient engagement, reduces hospital costs and improves efficiency by creating a stream of status data that can readily be incorporated into standard clinical processes. Check out our case studies to find out more how we’ve helped NHS Trusts build robust and easy-to-use software that captures PROMs data.



Patient Reported Outcome Measures are health outcomes directly reported by patients pre- and post- medical treatment. PROMs are widely captured using paper-based questionnaires and surveys that are rapidly being replaced by e-PROMs, facilitated by email and mobile applications.


At present, clinicians spend 7-10 minutes on work-ups at the beginning of each appointment. They rely on quasi anecdotal accounts by patients which may not be an accurate reflection of patient status over the treatment period.


The market for patient reported data capture is unconsolidated, global and spans public and private health, insurance and pharma sectors. Ampersand has developed a suite of PROMs software, including a mobile offering for patients and a SaaS platform for clinicians and administrators; that facilitates PROMs capture from patients with any chronic condition, as well as providing medication and appointment reminders, signposting and portable patient records. The suite launches in Summer 2017. 

Conversational Agents

Understanding the “taxonomy” of Bots, as they are commonly referred to, is an important precursor to developing an agent capable of staying on-brand and amplifying the level of your customer engagement. Most of us are familiar with Siri, Cortana, Google Assistant and of course Alexa, which are all examples of relatively sophisticated voice recognition AI conversational agents. They rely on deep learning generative models, allowing them to perform a wide range of tasks, in context, however they are generally not capable of long conversations, which limits their ability to drive a customer experience. At the other end of the spectrum, the Skyscanner Bot can hold a longer conversation (where do you want to go, when, etc), but is dependent on a retrieval model that limits the breadth of conversation it can undertake. We are always happy to discuss what the taxonomy of your bot should be. 


Market Potential

The global chatbot market (GBM) in 2015 was valued at around $113m. It is forecasted to expand to a CAGR of 27.8% from 2016 to 2024 in terms of revenue. By 2024, the GBM is expected to reach $994.5m – suggesting vast market potential. Our advice? Act now

Integration of bots on social media

From recent studies, we understand that from 2011 to 2015 messaging apps have grown from 200mn monthly users to 2.8bn. Whereas, social media apps have experienced a growth of 1bn users in 2011 to 2.3bn users in 2015. Solid indications of where the future of bots exist. 

Limitless Potential

Conversational agents can be integrated into most messenger apps, including Skype, Telegram, Facebook Messenger, Twitter and so on, allowing you to target your audience on the platform that suits them best.

Cash in on Mobile


The emergence of several key trends in the mobile app space dictates the main monetization strategies. First, the free-to-play model is on the rise and seems to be here to stay. Second, the apps that monetise best have a clear monetisation model built into the app’s design and overall user experience. Third, advertising continues to be the largest source of mobile revenue although in-app purchase revenue is steadily catching up. Download the whitepaper to get an insight into the available mobile monetization models. Download Whitepaper


Acquisition is the starting point of the mobile revenue funnel and the first 2-4 weeks are the most important in retaining your users. After you’ve got your users in, it is important to keep them engaged by – for example – using an app’s functionality as a means of engagement.


It is only after a user has been “secured” that monetization can start. Rarely does a user monetize on the first few sessions. There is a plethora of revenue channels in the mobile space, from paid downloads to in-app items and subscriptions. Every app business will have a different monetization strategy to make it profitable.


A good user experience is one of the most crucial elements of an app’s success. It can make or break the app. Most apps create an experience that hooks the user and slowly decrease the free-of-charge model. The key is to make it as seamless as possible while making sure your customers are happy to pay for extras, without getting frustrated!

AI & Machine Learning

The Future of Mobile

Technology powered by Artificial Intelligence (AI) and Machine Learning now serves millions to billions of people. It is not a vision of the future- it is happening here and now. So how can your business leverage these new technologies to transform your operations and engage a wider audience? In this free white paper, we explore the history of AI, how early adopters such as Google, Apple and Amazon are using it, and the opportunities it holds for mobile businesses.

Download Whitepaper


AI is a multi-disciplinary field focused on building computing systems capable of performing increasingly human-like functions. In a world of ubiquitous connectivity, AI technologies are powerful tools for solving and automating complex business and operation problems.


With the rise in wearables and AI, healthcare is a particularly exciting field where machine learning is already starting to make a huge impact. We are starting to detect and monitor health conditions in real-time which will significantly improve patient outcomes.


Perhaps one of the most exciting advancements in mobile is that of autonomous ground, aerial and water based vehicles. These include self-driving cars alongside drones, for both commercial purposes (eg. automated deliveries) and personal transport.

Money, Money, Money

How to cash in on mobile in 2016


These days it seems every person you know has a great idea for an app, and they can talk all day about what the app will do and how unique it is. But when you ask them how the app will generate revenue, they generally don’t have much to say. This is hardly a surprise. Monetising on mobile is a relatively new business and it can be difficult to identify revenue opportunities, let alone formulate and implement strategies to take full advantage of these opportunities. Just as e- commerce required numerous iterations for over a decade to provide viable business models and established best practices (not to mention a seamless consumer experience), monetisation on mobile also has some way to go before methods and strategies are crystallised.

Download full article


The emergence of several key trends in the mobile app space, however, should not be ignored:

First, the free-to-play model is on the rise and seems to be here to stay. More and more apps are providing a free experience while actively attempting to monetise the user after installation.

Second, the apps that monetise best have a clear monetisation model built into the app’s design and overall user experience. It is a bad idea to build the app first and then try to figure out how to monetise it.

Third, advertising continues to be the largest source of mobile revenue although in-app purchase revenue is steadily catching up. High grossing apps have succeeded by taking full advantage of large user bases, without allowing ads to disrupt the overall user experience.

Finally, the most successful apps are those that tailor their monetisation strategies by platform.


Research & Insights

R & D is in our DNA.  We seek to innovate collaboratively and on our own account, to develop intellectual property and to spin out products and platforms in industries that we expect to be big in the future. We are concerned with techology ethics and technology policy and are regular contributors to relevant debates in the media.


Our joint R&D programmes give our clients a platform for rapid, iterative innovation, helping them foresee shifting sands and positioning them as disruptors rather than disrupted. Please contact us to find out more about our research driven, performance oriented approach.



The Internet of Things will transform our lives. But, with concerns to do with privacy, security and user experience, we have a long way to go until this is a reality. We see complexity in the multiple network protocols, standards and development platforms currently available and are looking at how the cutting edge of tech can cut through. Our thinking is covered by the Financial Times, Wearable Tech and more.


AI is on the cusp of widespread adoption. We’re interested in how big data can contribute to more intuitive, seamless UX and more personalised and compelling CX. We explore these themes by hosting and participating in hackathons, developing platforms that showcase the latest tech and helping companies envisage how they will be affected by AI. Get in touch if you think we can help.

Web Development

Your audience will access your websitethrough mobile. Mobile search has overtaken desktop. Is your mobile website ready and responsive? We interact on mobile through touch and gesture. And we have much smaller screens to discover and digest content on. Not to mention less time. Our creatives and user experience team understand how important it is to have a mobile-first approach to your website and have the knowledge to make you stand out on the web.



Search Engine Optimisation

Unlike desktop search which is still hugely dominated by Google, mobile search is becoming fragmented with Google starting to lose its monopoly to the booming world of mobile apps such as Yelp. Our experts understand the techniques for you to stand out.

Interaction Design

Interaction is key to mobile website design, as your consumer will interact with your mobile website through gesture and touch. We anticipate how consumers will interact with your mobile website, ensuring that the experience is seamless and intuitive.

Web Development LONDON

The sheer number of different mobile devices and desktops, screen sizes and operating platforms presents a challenge for a non-specialist developer. Our developers are experienced in the best and latest techniques to develop intuitive, engaging websites.

Mobile Innovation

Mobile is a way of life, a cultural phenomenon and an intensely exciting platform for innovation. We have an endless appetite for developing standout products across mobile and emerging technologies, including wearables, nearables and the Internet of Things. We understand that mobile is a unique platform, deeply integrated into people’s lives and with its own rules of engagement. Personalisation, privacy and value exchange are as important to us as elegant code, big data and beautiful user experiences.



Building on in depth discovery, research and testing, we work closely with you to develop compelling, user focused concepts, prototypes and mobile products. We develop native applications for iOS, Android and mobile web.


In a world where billions of things are connected, learning and talking, the only limitation left is our imaginations. We can help you to find and own your space in the internet of things and provide your audience with new and captivating brand experiences.


The first wearables revolution has truly been and gone. Is there a future for wearable tech beyond fitness trackers and overpriced, under-featured smart watches? We believe so. We continue to explore and research this area to understand and anticipate what the future of wearables will look like, and what excites and delights customers.

iOS App Development

With the launch of Apple Watch and iOS 9, your audience is interacting with their Apple devices in more exciting and intuitive ways. We develop award-winning mobile experiences that integrate the latest technologies and gestures, such as Apple Pay and Siri, and help you to captivate your audiences across iPhone, iPad and Apple Watch. Speak to our dedicated iOS app development team today about which iOS strategy would best capture and convert your audience.



Apple Pay, multi-tasking, Siri and spotlight search are just some of the exciting new features that form the latest iOS9 release. Speak to our iOS app development experts today to understand which iOS9 updates can be integrated into your product for standout user experience.


Apple Watch sales hit 4.1million in Q4 2015, making it the second most popular wearable after the Fitbit. With an increasing number of iOS apps being compatible with Apple’s smartwatch, it is important to consider capturing this growing audience with your iOS strategy.


We have developed successful iOS apps for iPhone and iPad devices for brands and startups, including Ogilvy, TedX, NHS, Pilot and Splyt.

Android Strategy

Google’s Android is the #1 smartphone operating system in the world, with a huge 85% global market share. Our Android developers understand the complexities of designing and developing Android apps for the very fragmented Android market. We work closely with you to create elegant, innovative Android apps that capture your audience’s imagination and inspire them to engage with your brand or business.



As Android continues to dominate the smartphone market, launching on Android first may be a smarter move for your business then launching on iOS. Speak to our team of technologists today about the best strategy for solving the challenge of device fragmentation and satisfying Android’s diverse audience.


User experience is particularly important on Android, considering the wide selection of devices and screensizes that your audience are using. Our creatives and user experience team work with you to ensure that the right content is delivered to the right audience at the optimal time across all Android devices and screens.


We have created successful Android strategies and apps for a wide range of brands and high growth businesses, including HTC, Intel and William Morris Entertainment.

UX Design

UX starts in your consumer’s imagination. Immersive mobile experiences start way before your users pick up their phone or search for your brand. They start with an idea. A need to do something. The challenge of UX is to provide a seamless journey from this very first thought to the end satisfaction. It is a complex, multi-faceted process covering audience, market, best practice and a bit of artistic license. But get this right and everything else will follow. UX differentiates an average brand from an unforgettable one. That is why we take pride in calling ourselves a UX Design Agency.



Wireframing provides the fundamental underpinning of a user’s journey. By mapping out in detail the functionalities on each screen and the workflows between them, Apppli helps clients to build a picture of how their product will work once developed.


Building on the user experience defined during wireframing, our designers work closely with clients and stakeholders to produce a number of concepts which can be developed into the screens that are ultimately hyperlinked and hosted to create a production ready prototype.


We anticipate how user’s will interact with the product, ensuring all interactions are seamless and intuitive. Testing the prototype with focus groups enables us to iterate and polish the user experience to perfection.